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Value Driven Focus


Madsen Capital Group ("MCG") is an Atlanta area based private equity firm focused on micro growth buyouts and growth equity of small companies primarily based in the Southeastern United States. The principal strategy is to pursue select opportunities in healthcare and related real estate. Leadership has developed meaningful, high growth skill sets and relationships with key industry executive partners to create value in targeted sectors. 

PHILOSOPHY:  Leverage scalable, high-growth operational expertise to drive oversize economic returns and community benefit.

STRUCTURE: Micro growth buyouts or partnerships with existing management and/or owners.

SIZE: Up to $5 million equity investments in companies with $0-1 million EBITDA.

GEOGRAPHY: United States.

SECTORS: Healthcare Services.

For details about the firm's investment process, get in touch.

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An integrated  primary, urgent, pediatric and behavioral healthcare platform, based in Atlanta, that brings care directly to patients virtually or in-person with mobile care teams.  Ascend's national expansion will provide access to 183M Americans in 50 markets in 2025. Healthcare that revolves around you!


A health and wellness practice management company focused on optimizing clinical outcomes, patient experience, operational metrics and strategic partnerships.

Artemis Practice Services leadership has demonstrated unique success integrating clinical operations and revenue cycle management with several Practice Management software and EHR platforms. Our clinically integrated operating model produces benchmarked results for all key performance indicators, including clinical quality measures, compliance and patient satisfaction.


A private equity backed Practice Management company co-founded by an MCG principal, that developed the WellStreet Urgent Care and Piedmont Urgent Care by WellStreet platforms in the Georgia and Michigan.




Managing Director

Mr. Madsen is the CEO of Ascend Medical, a 24/7 virtual primary care practice with mobile units for house calls, based in Atlanta Georgia. Jason is a co-founder, limited partner, and former Chief Administrative Officer of Four Winds Health LLC, a private equity backed Practice Management company that developed the WellStreet Urgent Care, Piedmont Urgent Care by WellStreet and Beaumont Urgent Care by WellStreet platforms in Georgia and Michigan. He led operations, human resources, training & development, IT, Facilities and site development.

Mr. Madsen serves as the Board of Trustees Chair of The Ron Clark Academy, in Atlanta, GA. 

Mr. Madsen earned a BA degree in Political Science from the University of Colorado at Colorado Springs and an MBA in Finance from Columbia University in New York.

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Do you have an idea you think we need to know about? Got any questions regarding our work process? Get in touch with us today to schedule an appointment with our investment team.

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